You also need to get postal certifications from the post office before being granted permission to use direct mail. You also need to deal with other entities and buy the postcards and mailing lists (although some companies, including UZ Marketing allows you to purchase both at the same time). The response rates are typically double than EDDM, based on various anecdotal reports around the web.ĭrawbacks include the time required from start to finish, which is anywhere from 2-4 weeks from commencing to the point it finally reaches the mailbox of your audience. April marks the one year anniversary of the start of Every Door Direct Mail and small businesses are applauding the United States Postal Service for its. Get help from a printer or mail service provider to format your direct mailpiece according to specifications and send it off. Other advantages of using Direct mail is that you can use standard postcards successfully, which drastically reduces the cost of printing. Advertise with Mail Every Door Direct Mail ® Plan a direct mailing online, bring your mailpieces to a Post Office, and then we’ll deliver them along your selected routes. This allows your targeted campaign to hone in on only those individuals you believe will have the highest response rate, and indeed that is what past results show. You can purchase mailing lists from third party companies that let you choose demographics such as age, race, gender, income level, and other variable data.
The difference, however, is that Direct Mail campaigns are targeted based on your preference.
The printing cost is also higher, since the USPS has specific size requirements of all EDDM postcards.ĭirect Mail is similar to EDDM in that it’s also in the mail advertising category. The actual response rate for EDDM is lower than targeted direct mail. Just print your cards, pick your routes, and send your blast.ĮDDM isn’t without drawbacks, however. EDDM is also far easier to put into practice than Direct Mail, since it doesn’t require you to purchase mailing lists from a third party source. EDDM Retail mailings should bear this new indicia, which is available online to customers as part of their EDDM Retail mailing instructions. The Every Door Direct Mail (EDDM) Retail indicia has been updated from the version appearing in the May 19, 2011, issue of the Postal Bulletin. That means maximum exposure to your brand, and its term in the industry is referred to as “saturation mail”. Clarification Regarding Indicia for Every Door Direct Mail Retail. One of the main benefits for using EDDM is that it’s cheap in postage, and you can send it out to an entire area.
Every door direct mail usps zip#
You can also select the zip codes to send the cards out in. This option is effective if you’re looking for an area targeted blast, especially if you have a storefront located in the vicinity of the area you choose. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail. An online retail jewelry company, for example, might send EDDM mailers to affluent neighborhoods nationwide.Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it. This doesn’t mean your EDDM can only be sent to local addresses nor does it mean you can’t use demographics to improve your EDDM response rates. Since their audience is so well-defined (construction and maintenance supervisors), they need targeted mailing lists to get the most out of their campaigns. On the other hand, a commercial safety equipment manufacturing company would not be a good candidate for EDDM. Everyone likes (and needs) to eat, so EDDM is a terrific choice for restaurants. However, if you sell a niche product or service that only appeals to a segment of the population, EDDM might not be a good choice.įor example, restaurants often use EDDM to send menus and coupons to local customers.
Our do-it-yourself marketing platform makes it easy to grow your business with just a few clicks. Since EDDM reaches every address in a defined geographic, it’s a great option for marketing products or services with mass appeal, or that everyone needs. Every Door Direct Mail®, Facebook Ads, and More. Construction, landscaping and home improvement companies
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